Run brand strategy workshops like a pro with a proven framework designed for clients large and small. Charge more for your work, get to the root of clients’ brand dilemmas, and develop a plan for their future success.
WATCH THE VIDEO LECTURES
Get familiar with the framework
From mission, vision, goals, and brand personality to target audience research, gap analysis, positioning and creating a brand roadmap, Anneli walks you through the entire brand strategy workshop process that she’s used with internationally recognized brands as well as mom and pop shops.
COMPLETE THE EXERCISES
Turn knowledge into action
Using Anneli’s 30+ page PDF workbook full of exercises and prompts, as well as strategy workshop and roadmap templates, you’ll have all the tools you need to successfully facilitate workshops that will wow your clients—and solve their branding problems.
RUN WORKSHOPS LIKE A PRO
Kickstart your brand strategist career
So you’ve learned the framework- now what? Anneli provides practical steps so you can sell and run your own workshops, whether you’ll be providing strategy as a stand along service or combined with graphic design, video, or web work.
Who is this for?
Brand Strategy Fundamentals is for all the creatives out there who want to get a good introduction to brand strategy. You’ll gain the knowledge, the frameworks, the tools, the templates, and the confidence to sell strategy as a stand-alone service or add it to your current design offerings.
In my roles as an agency owner, CMO, and CBO, I’ve met hundreds of frustrated creatives who feel treated like order taker rather than a problem solver. It doesn’t have to be like that.
I believe all creative thinkers can become great brand strategists. Why? Because it takes a combination of using the right and left brain. It’s about empathy and imagination, to really understand people and their needs and wants. Beyond their own words. It’s also logical thinking to follow a process, and to identify the gaps and connect the dots.
This course is the starting points I wish I had when I started doing my first brand strategy sessions 15 years ago. I had to figure everything out and create my own framework. This will give you the jump start you need to become your clients’ go-to for solving their big business challenges.
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