Ben Burns – The Complete Case Study v1
Good work just isn’t enough.
You know that expression, “if you build it, they will come”? Well, that doesn’t necessarily apply to your portfolio. When it comes to showing your work, the aesthetics just don’t cut it.
Clients want to see what you can do.
Sure, they can see the deliverables you submitted to previous clients, and yes, they look amazing, but they want to know how you got to that final design. They want to know your process.
This is where case studies shine.
Case studies are an excellent way to walk clients through your process, start to finish. They gain insight into your strategy and ways of thinking. They’ll even be able to tell early on if you’re the right match for their project.