Ben Heath – Facebook Ads Insiders

Learn exactly how to create, optimize & scale Facebook Ad Campaigns that deliver outstanding results.

What’s Included in Facebook Ads Insiders

Here’s a very comprehensive list of what you’ll get access to:

MODULE 1: Preparing For Success

Value: $497

To kick things off, we set really solid foundations. I show you how to set everything up for success, including Business Manager accounts, Facebook Pixel, Facebook Ads Polices, etc. I also show you how to prime your Facebook Page and make sure you look credible and reliable to your prospects on Facebook.

MODULE 2: Facebook Ads Strategy

Value: $697

Using the right Facebook Ads Strategy is crucial. In this module I detail a number of new and innovative strategies that consistently deliver great results for us and our clients. I show you exactly how they work and which strategy is best suited to your business and the industry you operate in.

MODULE 3: Facebook Ad Campaigns

Value: $497

Facebook Ad campaigns are split into 3 parts. In this module I cover the top level (the campaign level) in detail. Showing you how to choose the best Campaign Objectives, take advantage of Campaign Budget Optimization, use the right Buying Type for your campaigns and more.

MODULE 4: Ad Set Targeting

Value: $997

Specifically targeting your ideal customers is one of the things that makes Facebook advertising one of the best marketing platforms ever created. I cover it all here, including how to find winning targeting options, creating killer Custom Audiences, Lookalike Audiences, and a whole lot more.

MODULE 5: Ad Set Delivery

Value: $497

Most Facebook advertisers think the ad set is all about targeting. But delivery can be just as important. In this module I show you how to get the most out of Facebook’s many delivery options, including selecting the right Placement options, Conversion Windows, Optimization For Ad Delivery and more.

MODULE 6: Facebook Ads

Value: $997

Module 6 covers the all important Facebook ad. I show you how to create high-converting ads in a number of different formats (including video). And I go through each part of a Facebook ad so that you know exactly what to use for headlines, creative, copy, etc.

MODULE 7: Sales Funnels & Retargeting

Value: $697

In this module we put it all together. We combine the best campaign settings with laser-focused targeting, ideal delivery options and high-converting ad creative. I also show you how to tailor your sales funnel for your industry and specific business model. This one’s a lot of fun!

MODULE 8: Analysis, Optimization & Scaling

Value: $697

As a Facebook Ads agency, we spend more time analyzing, optimizing and scaling campaigns than we do creating them. Improving campaigns based on the data, can triple (or more) their effectiveness. It’s key to generating outstanding results and I show you our exact process in this module.

About The Creator of Facebook Ads Insiders

Ben Heath is a Facebook advertising expert, speaker, writer and the Founder of Lead Guru.

Over the past 6 years, Lead Guru has been on an incredible journey within the Facebook advertising industry. Both the space and our company have grown significantly and seen a ton of changes during that time.

The really exciting part is that we are just getting started. We’re on a mission to become the world’s leading specialist Facebook & Instagram ad agency, something we are well on the way to achieving.

To achieve that objective, we need to deliver outstanding results for our clients. We’ve built a team of Facebook advertising and content creative professionals that allow us to do just that.

Ben Heath’s notoriety within the Facebook advertising world, gives us a substantial competitive advantage. As a thought leader within the industry, our CEO Ben gives us access to and helps us develop cutting edge Facebook advertising strategies that deliver tangible value for our clients and industry leading results.

More courses from the same author: Ben Heath