Create a Business Strategy That Sets You Apart
Are you and your company ready to thrive? Learn HOW with the Blue Ocean Practical Introduction™.
An online course designed to help YOU take the reins and set an innovative strategy for your organization that creates new demand for your product or service and scales your business.
The Blue Ocean Practical Introduction Online Course is fantastic. Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim’s and Renee Mauborgne’s two books
- Blue Ocean Strategy and Blue Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools
- As-Is Strategy Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility Map, and To-Be Strategy Canvas.
This course is valuable to anyone interested in expanding their knowledge of strategic thinking—from consultants to C-suite executives to board members—and wishing to discover new opportunities from a different perspective. – Dickson L. Louie Lecturer, University of California, Davis
The Books That Changed the Way We Think About Strategy
Chan Kim and Renee Mauborgne have been researching what it takes to break out of the red ocean of competition and generate strong profitable growth for over 30 years. They uncovered a systematic process of achieving growth that works whether you are a cash-strapped startup, non-profit, small business, or a large, established company.
- The books have collectively sold over nearly 5 million copies worldwide
- Blue Ocean Strategy is recognized as one of the most iconic and impactful strategy books ever written
- Blue Ocean Shift is New York Times and #1 Wall Street Journal bestseller
Blue Ocean Practical Introduction™ Online Course
10 engaging modules covering the fundamentals of blue ocean strategy and blue ocean shift. Study at your own pace and access at any time for one year.
The course includes:
Blue Ocean Explainer videos
- 10 videos introducing and covering blue ocean concepts and frameworks.
Key Learning Points
- Clear and easy-to-understand summaries of all key learning points for each module.
Blue Ocean Case Studies Videos
- A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.
Real-Life Business Scenarios
- Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.
- Take a quiz to help you focus on and retain the salient learning points brought out in each case study.
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