Centreofexcellence – Floristry Diploma Course

Centreofexcellence – Floristry Diploma Course

What Will You Learn?

The floristry industry will always be popular as no wedding; christening or special event would be complete without an assortment of beautiful flowers.

This comprehensive online floristry course will let you learn floristry and teach you everything that you need to know about setting up your own business.

Floristry is an excellent business that can prove to be extremely profitable if you have the passion and dedication to make it a success. If you love flowers and you’re not worried about putting in the hard work to get things off the ground, then this could be the perfect business for you.

Starting with an introduction to the field along with its pros and cons to help you decide whether or not it is suitable for you. The next Module is dedicated entirely for floral arrangements: what these are, how you can make floral arrangements, what items you will need, what services you need to provide and other details that are important when getting started in floristry.

Moving on, you will learn everything related to wedding and funeral flowers. Weddings and funerals take place no matter what, and neither is complete without flowers. If you want to venture into floristry, you need to know how to cater for the wedding and funeral industries.

The next module is focused on opening up your own shop and will talk about all the things that you need to take care of once you will start your own florist shop, including its logo, supplies, setup fees, location and other things of this sort.

The last two Modules of the course talk about two extremely important tools that will be decisive of the success of your shop: your customers and marketing techniques. The former will educate you on how to attract the attention of your target market towards your flower shop and how to gain and retain the market share. The seventh Module will throw light on the different marketing strategies that can help you coin your name in the field.

Course Syllabus

What will I learn on the course?

Module 1: Floristry

• Part 1: Introduction to Floristry
• Part 2: Benefits of a Career in Floristry
• Part 3: Knowledge
• Part 4: Summary
• Module 1 Assessment

Module 2: Floral Arrangements

• Part 1: Creating Floral Arrangements
• Part 2: Maintaining Flowers
• Part 3: Flowers, Greens and Plants
• Part 4: Plants You Should Know
• Part 5: Colour and Design
• Part 6: Arrangements
• Part 7: Container Arrangements
• Part 8: Corsages and Boutonnieres
• Video: Making a buttonhole
• Part 9: Basket Gardens
• Part 10: Summary
• Module 2 Assessment

Module 3: Weddings

• Part 4: Summary
• Part 1: Wedding Flowers
• Part 2: Making Arrangements
• Part 3: Meeting with Clients
• Module 3 Assessment

Module 4: Your Own Shop

• Part 1: Starting Your Own Shop
• Part 2: Buying an Established Shop
• Part 3: Opening a New Shop
• Part 4: Getting Started
• Part 5: Name and Logo
• Part 6: Types of Delivery Services
• Part 7: Essential Equipment
• Part 8: Layout and Maintenance
• Part 9: Wholesalers and Suppliers
• Part 10: Choosing Materials
• Part 11: Advance and Standing Orders
• Part 12: Summary
• Module 4 Assessment

Module 5: Customers

• Part 1: Getting Customers
• Part 2: Keeping Customers
• Part 3: Walk-in Customers
• Part 4: Phone Customers
• Part 5: Online Customers
• Part 6: Corporate Flowers
• Part 7: Hotels and Restaurants
• Part 8: Flowers in Government Offices
• Part 9: Flowers in Hospitals
• Part 10: Funeral Homes
• Part 11: Summary
• Module 5 Assessment

Module 6: Marketing

• Part 1: Marketing Your Business
• Part 2: Advertising
• Part 3: Promotional Tools
• Part 4: Trade Shows and Events
• Part 5: Summary
• Module 6 Assessment

Who Would Benefit from This Course?

Anyone who would like to work in the Floristry business, Wedding Florist or other occasion florists. Either working in a florist or setting up your own business. Or anyone who likes to arrange their own flowers for themselves and others.

More courses from the same author: Centreofexcellence