Chris Do – The Brand Messaging Kit

Your Instructor
Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.
Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.
He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.
Prior to forming Blind, Mr. Chris Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.

From the instructor:
This kit will help determine how you communicate with your audience.
For many years, I believed that we would forever be relegated to just designing the visuals for a campaign.
As a designer, I thought that only writers could craft clever words that would breathe life into the images we made. All of that changed when I learned how to ask the right questions to draw out real insights.
This kit is the by-product of countless brand strategy meetings, research, and experimentation. It’s meant to help you go beyond the visual identity of your brand and establish its one-of-a-kind voice.
Using the four key prompts in this kit—What, How, Who and Why—you’ll learn how to determine the look/feel, tone/voice, the customer or tribe you serve, and the value proposition for the brand.
Once you tap into your ‘why,’ you’ll create a brand that’s inviting, charismatic, and relatable. After all, people don’t buy what you do, they buy why you do it.

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