Digital Marketer – E-Commerce Marketing Master 2022
This certification is designed to give you a full, fundamental understanding of how you can effectively approach E-commerce marketing in today’s world and lay out the simple steps to success and scale that the 7 & 8 figure E-Commerce brands follow.
Once you understand the E-commerce ‘Tree of Life’ and its 4 Key Pillars to success, you will have:
- Complete confidence in a new comprehensive eCommerce marketing plan for you or your company
- A fully integrated & proven eCommerce marketing campaign ready to launch in the real world so you can safely and systematically test your offers to find the a winning channel quickly
- Templates, checklists, and swipe files for the highest converting product pages, product descriptions, storefronts, email campaigns, and Facebook ads so never have to guess again
- A simplified eCommerce marketing approach that focuses on mastering the basics:
- Creating the perfect positioning for your offer
- Optimizing your online store & product pages for maximum conversions
- Email marketing for fast & consistent sales and,
- Social media advertising to reach as many of your ideal prospects as possible.
- Total clarity about what to do (and what NOT to do) to get your store or funnels to 6 & 7 figures fast
- A straight to the point, no fluff approach that focuses on execution over theory
- A renewed sense of excitement over the profits you can almost touch once you see how simple it is to acquire new customers & sales using this fundamental-first approach and,
- How to convert cold strangers into hot buyers in today’s competitive eCommerce environment while simultaneously building good will in your marketplace
What You’ll Learn In E-Commerce Marketing Master 2022
Module 1: Core Concepts
- Validating Proof of Concept with the Ecommerce Tree of Life
- Evaluating Product Market Fit
- The Core Pillars of Ecommerce
- Why Ecommerce Needs Strategy
- The Customer Value Journey for Ecommerce
Module 2: Avatar/Offer
- How to Create Your Customer Avatar
- The 4 Key Ecommerce Attributes
- 26 Examples of Transactional Ecommerce Offers
- Creating Your Offer Stack
Module 3: Online Store
- Optimizing Your Online Store
- How to Create the Ideal Homepage Hierarchy
- How to Organize Collections – Content Hierarchy
- Setting Up Your Menu
- Creating Perfect Product Pages
- Product Photography
Module 4: Sales Channels: Email Marketing & Paid Advertising
- Introduction to Sales Channels
- Email Marketing: Welcome Email Flows
- Email Marketing: Abandon Cart Email Flows
- Email Marketing: Post-Purchase Email Flows
- Email Marketing: Campaign Emails
- Introduction to Paid Advertising for Ecommerce
- Paid Advertising: Anatomy of an Ad on Meta
- Paid Advertising: Copywriting and Creative on Meta
- Paid Advertising: Testing Copy, Creative & Audience on Meta
Module 5: Building a Social Store
- Introduction to Expanding Your Ecommerce onto Social Media
- Meet Your Instructor Lauren Petrullo
- Why Use Meta & Social Shops?
- Facebook vs Instagram Shops
- What Platforms Have Shops? Why Are We Talking About Meta?
- Prerequisites for Setting Up Social Shops
- How to Apply Offer Creation
- Key Social Selling KPI’s
- Where are Social Shops, UGC, and Affiliate Systems Headed?
- Who Should be Managing your Social Store?
- What are Standard SOPs for Social Shops?
- Using Social Feed to Tag Social Shops
- Storefronts in the Metaverse
- Addressing Objections
- Case Study: ClearStem
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