Digital Marketer – E-Commerce Marketing Master 2022

This certification is designed to give you a full, fundamental understanding of how you can effectively approach E-commerce marketing in today’s world and lay out the simple steps to success and scale that the 7 & 8 figure E-Commerce brands follow.

Once you understand the E-commerce ‘Tree of Life’ and its 4 Key Pillars to success, you will have:

• Complete confidence in a new comprehensive eCommerce marketing plan for you or your company
• A fully integrated & proven eCommerce marketing campaign ready to launch in the real world so you can safely and systematically test your offers to find the a winning channel quickly
• Templates, checklists, and swipe files for the highest converting product pages, product descriptions, storefronts, email campaigns, and Facebook ads so never have to guess again
• A simplified eCommerce marketing approach that focuses on mastering the basics:
  • Creating the perfect positioning for your offer
  • Optimizing your online store & product pages for maximum conversions
  • Email marketing for fast & consistent sales and,
  • Social media advertising to reach as many of your ideal prospects as possible.
• Total clarity about what to do (and what NOT to do) to get your store or funnels to 6 & 7 figures fast
• A straight to the point, no fluff approach that focuses on execution over theory
• A renewed sense of excitement over the profits you can almost touch once you see how simple it is to acquire new customers & sales using this fundamental-first approach and,
• How to convert cold strangers into hot buyers in today’s competitive eCommerce environment while simultaneously building good will in your marketplace

What You’ll Learn In E-Commerce Marketing Master 2022

Module 1: Core Concepts

• Validating Proof of Concept with the Ecommerce Tree of Life
• Evaluating Product Market Fit
• The Core Pillars of Ecommerce
• Why Ecommerce Needs Strategy
• The Customer Value Journey for Ecommerce

Module 2: Avatar/Offer

• How to Create Your Customer Avatar
• The 4 Key Ecommerce Attributes
• 26 Examples of Transactional Ecommerce Offers
• Creating Your Offer Stack

Module 3: Online Store

• Optimizing Your Online Store
• How to Create the Ideal Homepage Hierarchy
• How to Organize Collections – Content Hierarchy
• Setting Up Your Menu
• Creating Perfect Product Pages
• Product Photography

Module 4: Sales Channels: Email Marketing & Paid Advertising

• Introduction to Sales Channels
• Email Marketing: Welcome Email Flows
• Email Marketing: Abandon Cart Email Flows
• Email Marketing: Post-Purchase Email Flows
• Email Marketing: Campaign Emails
• Introduction to Paid Advertising for Ecommerce
• Paid Advertising: Anatomy of an Ad on Meta
• Paid Advertising: Copywriting and Creative on Meta
• Paid Advertising: Testing Copy, Creative & Audience on Meta

Module 5: Building a Social Store

• Introduction to Expanding Your Ecommerce onto Social Media
• Meet Your Instructor Lauren Petrullo
• Why Use Meta & Social Shops?
• Facebook vs Instagram Shops
• What Platforms Have Shops? Why Are We Talking About Meta?
• Prerequisites for Setting Up Social Shops
• How to Apply Offer Creation
• Key Social Selling KPI’s
• Where are Social Shops, UGC, and Affiliate Systems Headed?
• Who Should be Managing your Social Store?
• What are Standard SOPs for Social Shops?
• Using Social Feed to Tag Social Shops
• Storefronts in the Metaverse
• Addressing Objections
• Case Study: ClearStem

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