[Free Download] ConversionXL – Product Messaging & Sales Page Copywriting

What This Course Will Cover:

Weeks 1 and 2: Finding Your Key Messages

  • Class 1: How to “Tear Down” Your Own Page Copy
    Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.
  • Class 2: How to Hunt and Gather Messages Online
    Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.
  • Class 3: How to Pull Powerful Messages out of Your Customers
    No one talks about your product more persuasively than your happiest customer. Learn how to coax compelling messages out of them with carefully structured surveys & one-on-one interviews.
  • Class 4: How to Home in on Your Best Value Proposition
    By now you should be sitting on a mountain of rich, raw messaging data. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and boost your conversion rates.

Weeks 3 and 4: Writing, Editing, & Layout

  • Class 5: How to Add Structure & Flow to Your Messages
    Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.
  • Class 6: Writing the First Draft
    You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).
  • Class 7: How to “Punch Up” Your Copy
    Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.
  • Class 8: Formatting Your Copy & Laying Out Your Page
    Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.

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