In this master class, you’ll learn:
- How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are ready to buy.
- The 7-Point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues (Keyword research, content and link building are useless until you remove these problems.)
- How to use UXO and RXO best practice to build a “white hat”, sustainable search strategy that plays by post-Penguin and Panda rules.
- The 11-point domain level SEO audit that trains you to identify and remove crippling search issues that must be fixed first (Keyword research, content and link building are useless until you remove these problems.)
- A simple Google “command” that identifies SEO problems in 5-minutes or less. (This old search marketer’s trick instantly reveals major issues you’re having with Google like page structure, indexing and “negative SEO” problems.)
- The 12-Point page level SEO audit you’ll apply to every important page on your website (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues and duplicate content.)
- The simple 4-Step blog post update process that leverages Google’s “QDF algorithm” and breathes new life into the content you’ve already spent time and energy creating.
- 7 natural ways to build authoritative backlinks to your website so you can get your site ranked for the keywords that matter without feeling “icky” about it.
- How to leverage search and drive organic traffic on every platform that matters including:
- 6 Google SEO elements to keyword optimize on every page of your website (Plus the 2 additional elements to optimize on every blog post)
- The 4 critical YouTube video SEO elements (3 of the 4 video SEO elements that matter on YouTube today have absolutely nothing to do with keywords.)
- 5 ways to increase product rankings on Amazon including a powerful, “set it and forget it” tool that leverages the most important Amazon ranking factor: Verified Reviews.
- 6 iTunes SEO ranking factors that will drive your podcast to the top of the charts (Look out for the section on podcast publishing frequency)
- 4 Pinterest search elements to optimize including the most effective way to design and keyword target pins and boards.
- 5 ways to increase rankings on review sites like Yelp and TripAdvisor and the one search algorithm element that trumps the number of reviews you are receiving.
In short, Search Marketing Specialists (a.k.a. “SEO Masters”) are able to not only increase search rankings and drive traffic …they are able to transform that traffic into leads and sales.