This is a seminar about modern marketing—how to enroll, engage and transform the people we seek to serve.
It’s built on three precepts: empathy, humility and effectiveness.
With more than 60 videos taught by Seth Godin released over 100 days, you will learn the basic skills for successful modern marketing. Plus a bonus 100 days and 10 extra videos gives you the ability to make the most of your experience. But more importantly, the videos are paired with 200+ questions designed to guide you to new insights and strategies for your immediate work—no matter where you are in your career. All questions and answers are shared on the discussion boards—a confidential space to discuss and test out ideas with professional peers around the world, available 24/7.
In addition to weekly Q&A lessons, we tailor the Seminar to the interests of current students.
The seminar that launched the best-selling book
With more than 250,000 copies sold in less than a year, This Is Marketing was a New York Times, Wall Street Journal, and Amazon bestseller. This workshop takes the ideas in the book and makes them personal, actionable and relevant.
The best way to learn to ride a bike is by riding a bike. The best way to learn the ideas from This is Marketing is by putting them into action in this interactive and real-time seminar.
The lessons and prompts will challenge you to apply the insights from the book to your own projects and organizations. You and your peers will support each other in a process of feedback and reflection. They’ll help you see your project through a new lens — and you’ll learn that giving generous, thoughtful feedback to others helps to solidify your own understanding of the nuances of marketing.
This is Marketing book cover
Best Seller: This is Marketing
Most courses on marketing don’t talk about your projects. Most books on marketing are either generic or dated, filled with hacks and shortcuts, or ignore the details of your problems. Most webinars don’t answer your follow-up questions. And there isn’t a consultant in the world who can read your mind to help you through your confusion.
The result? You haven’t made the change that you hope to create. Maybe it’s time to try a different approach.
The Marketing Seminar is a better way forward that’s proven to work. Over the last eight sessions, the Seminar has transformed thousands of careers, from entrepreneurs with no marketing experience to directors in established organizations.
The best way to learn marketing is in context—by doing it, by talking about the specifics of a case. It’s possible that you haven’t found the key to making a bigger impact because there hasn’t been a learning space for you to share the particulars of your problem.
The cost of hiding and waiting is clear. Graduates of The Marketing Seminar have already begun to see the real world transformation in their work. By thinking through the questions accompanying each video, asking questions, discussing with others, Seminar participants have found insights that have unlocked their hardest challenges and have opened doors to fresh opportunities. With the new skills and ideas, they feel prepared to lead lasting change in their companies, organizations, and communities—in ways that are ethical and effective.