Writers Recipe Box provides 12 foundational lessons together with 12 detailed “recipes” for different post types.
Here are the lessons for easy reference:

• LESSON 01: HOW TO PICK THE RIGHT RECIPE
  Learn why you should match the recipe to the “occasion” and peek inside the recipe box.
• LESSON 02: THE BIG MISTAKE MANY ROOKIE COOKS MAKE
  Find out how to avoid this common mistake and learn the web’s most popular “cuisines.”
• LESSON 03: FINDING YOUR READERS’ FAVORITE FLAVORS
  Learn to uncover the secret “obsessions” that drive your readers’ interests online.
• LESSON 04: HOW TO CHOOSE A TASTY TOPIC
  Learn how to choose a topic your readers will love – and create a tantalizing headline.
• LESSON 05: HOW TO SOURCE THE FRESHEST INGREDIENTS
  Where does the content for your post come from? Find out here.
• LESSON 06: GIVING YOUR RECIPE AN ORIGINAL TWIST
  How to ensure your readers never think “I’ve seen it all before.”
• LESSON 07: GETTING READY TO COOK
  How to get everything in order before you start writing.
• LESSON 08: CREATING YOUR SCRUMPTIOUS STARTER
  Learn how to write an opening for your post that readers won’t be able to resist.
• LESSON 09: MAKING YOUR MOUTHWATERING MAIN
  Discover the tricks you’ll need to master for writing in the real world.
• LESSON 10: WHIPPING UP YOUR DELIGHTFUL DESSERT
  See how to end your post on a high with a closing people will remember.

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