Facebook Ads Mastery: Everything you need to know to master Facebook and Instagram ads in a simple, quick, and effective manner.
Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of Facebook to get results with paid advertising?
We’ll go through the basics and increase the difficulty over time.
Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.
Not to mention, some other amazing perks:
- Full year access to a custom Slack channel with other students and KB team members to help you out.
- Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
- First dibs on new courses and inside scoops around different marketing initiatives.
If you break it down, the ROI you’ll gain far surpasses the cost of this course.
About The Instructor of Facebook Ads Mastery
Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.
He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.
With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.
Facebook Ads Mastery Curriculum
Facebook Ads Basics
- What Is Facebook Advertising?
- The History of Facebook Advertising
- How Do Facebook Ads Work? + VIDEO (3:07)
- Facebook vs AdWords – Who Wins? + VIDEO (5:17)
- Where Instagram Fits In
- Endless Targeting Possibilities + VIDEO (5:15)
- New & Different Networks
- Audiences Are Your New Hooks
- Navigating Facebook Business Manager + VIDEO (6:05)
- Structure of Facebook Ads + VIDEO (6:12)
- The Unknown Facebook Secrets + VIDEO (9:41)
The Most Powerful Audiences
- Understanding Audiences
- Exhausting & Order of Audiences + VIDEO (8:05)
- Cold & Hot Audiences + VIDEO (7:31)
- The Offer Thermometer + VIDEO (6:27)
The Ad Blueprint
- New Ad Types
- Ad Variety
- Building War Chests
- Unknown Dark Posts? + VIDEO (3:56)
- Iterations vs Redesigns
- Full Funnel Analysis + VIDEO (2:23)
- Graph Search + VIDEO (2:00)
- Audience Insights + VIDEO (2:28)
- Why Am I Seeing This?
- Competitor Comparisons?
Setting Things Up For Success
- Tracking Everything + VIDEO (5:11)
- Types of Campaigns + VIDEO (2:49)
- Campaign Setup
- Ad Set Setup + VIDEO (4:24)
- Full Funnel Importance + VIDEO (5:30)
- Unknown Targeting Combinations
- Bidding & Budgets
- 1 Ad Set = 1 Audience
- Power Editor + VIDEO (2:40)
- Weekly Routines + VIDEO (5:07)
- Monthly Routines
- Attribution Knowledge + VIDEO (2:58)
- Silo vs Combo
- The Mobile Only Focus
- Influencer Marketing + VIDEO (3:16)
Scaling & Growth
- Colder Audiences
- The Patience Focus
- Ancillary Audiences + VIDEO (3:44)
The Most Important Things To Remember
- North Star Metrics
- Layers Are The Enemy
- CRO Vitality
- Achieving Turbo Traction + VIDEO (4:47)
- See You On Slack!
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