Monica At Redefining Mom – Pin Practical Promotions

Wouldn’t it be nice to have a Pinterest strategy that wasn’t at the whim of an algorithm change?

The smartest Pinterest strategy is leveraging promoted pins in your business!

Pinterest is in the business of making money, just like you and I. That’s why advertisers will always receive priority on their platform.

Pin Practical Promotions is an advanced-level course on how to strategize, implement, analyze, and refine low-cost promoted pin campaigns.

With Promoted Pins you can…

• Kickstart a pin’s popularity
• Increase page views
• Build your email list
• Increase sales
• Re-engage email subscribers and past website visitors
• Drive brand awareness
• Promote affiliate opportunities
• …and much more!

WHY PROMOTED PINS?

Promoted pins are unique for many reasons, but the one that stands out the most is it’s the ad that keeps on giving.

• Most pinners report a 30% organic boost on promoted pins
• You do not pay for clicks that come from previous paid saves (repins) of your promoted pins
• Less competition than other ad platforms
• Low-cost clicks, email signups, and checkout conversions
• Chance to be an early adopter on a relatively new ad platform

WHY PIN PRACTIAL PROMOTIONS?

There are very few resources available on how to run successful promoted pins. Many people find Pinterest’s training too technical.

Pin Practical Promotions is NOT just about showing you how to tactically set up your campaigns.

You’re going to learn so much more…

• How to strategize your campaigns so you don’t waste money
• Detailed examples of how to set up successful promoted pin funnels
• How to target the right people for your campaign based on your objectives
• The tactical side of setting up your website to optimize for conversions, installing the right codes in the right places, and an advanced training on setting up your campaigns
• A detailed breakdown of how to read those (not so) scary analytics reports and how to use them to your advantage
• PLUS… the course comes with an incubator Facebook group only for course students. You’ll have my eyes on your campaigns too!

IT ALL STARTS WITH A PINTEREST FUNNEL STRATEGY…

Everything you do on Pinterest derives from having a good funnel in place. Pinterest ads are so cost effective, it’s not only possible to recoup your investment in ad spend, but MAKE MONEY from running ads.

In Pin Practical Promotions, I give you FOUR FUNNELS you can replicate to put your email signups and new purchases on autopilot using promoted pins.

I’m going to teach you exactly how to set up effective sales funnels for Pinterest!

WHAT YOU’LL LEARN IN PIN PRACTICAL PROMOTIONS

MODULE 1: PREPPING YOUR ACCOUNT FOR PROMOTED PINS

• How to Set Up a Pinterest Business Account
• How to Set Up Rich Pins
• Install Your Pinterest Conversion Tag the Right Way (using WordPress)
• Placing Your Conversion Tag in Squarespace
• Your Pinterest Conversion Tag and Shopify
• Pinterest Conversion Tag Instructions
• How Do I Know if My Pinterest Conversion Tag is Verified?
• A Deeper Dive on Pinterest Event Codes
• Pinterest Ad Guidelines

MODULE 2: WHY SHOULD I PROMOTE A PIN?

• 7 Reasons to Consider Promoting a Pin (and the reasons behind them)

MODULE 3: CHOOSING THE PERFECT AUDIENCE

• What is the Difference Between a Warm and Cold Audience? + When to Use Each
• How to Set Up a Custom Website Audience
• How to Set Up a Custom Audience of Existing Email Subscribers
• How to Set Up an Engagement Audience of People Who Interacted with Your Pins
• How to Set Up a Custom Actalike Audience

MODULE 4: SETTING UP AND OPTIMIZING A PROMOTED PIN CAMPAIGN

• Types of Promoted Pins – Which One Should I Choose?
• How to Structure a Promoted Pin Campaign
• Step by Step Instructions for Setting Up a Low-Cost Promoted Pin Campaign
• A Note on Optimizing for Conversions
• How to Optimize for Email Subscribers Using Landing Pages
• Tricks for Getting Conversions Directly From a Sales Page
• Maximize Conversions Using a Tripwire

MODULE 5: USING ANALYTICS FOR BETTER AD PERFORMANCE

• How to Set Up Custom Reports for Evaluating Ad Performance
• How Do I Know if My Ad Performed Well?
• Breaking Down Ad Performance Metrics
• How to Use Pinterest Ad Results to Make Strategic Changes to Your Ads
• What To Do if Pinterest is NOT Spending My Ad Budget
• How to Check Ad Performance in Google Analytics
• Promoted Pins or Facebook Ads?

MODULE 6: CASE STUDIES + PROMOTED PIN EXAMPLES

• SWIPE FILE: Promoted Pin Examples
• (4) Promoted Pin Case Studies

ABOUT YOUR INSTRUCTOR

Hi! I’m Monica, a professional blogger and Pinterest marketing expert. I have a MBA degree in finance and marketing and blog at Redefining Mom, a site for helping moms thrive in both motherhood and business. In 2015, I traveled to the White House to discuss family-friendly workplace policies with the President’s senior advisors and have been featured on several media outlets including Fox News, Scary Mommy, Healthline, and Mom Talk Radio. I provide online marketing education to professional moms who are looking to build profitable blogs through effective sales funnels and Pinterest traffic, free and paid.

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