Scott Oldford – Leadcraft Masterclass: Facebook Ads

Want to start profiting with Facebook Ads?

Watch over “my shoulder” for 6 weeks as I show you the tactics, strategies and methods that I’ve used to grow a multi-million dollar company (and that I’ve used to help grow a LOT of other companies)

HERE’S WHAT YOU CAN EXPECT:

WEEK 1

• Understand the basics behind Facebook and ensure you’re ready to actually run ads using your advertising account.
• Understand the structure’s of campaigns and how to use the 3-Lane Method within your online advertising for success.
• Develop your 3 Lane Strategy and your 4-Part Advertising Pyramid, giving you an insane advantage over the competition when launching your campaigns.
• Setup and develop your audiences based on your own unique unfair advantages.
• Setup and develop your customer conversions, allowing you to properly track and ensure that you’re ready for success.
• Ensure that your online marketing funnel is fully ready to have ads deployed and your messaging and funnel flow allows for maximized ROI.
• Develop your budget, understand your Green Lights and ensure that you’ll create a Financial Success Program Overview, allowing you to know exactly what we’ll be covering across the 6 weeks of the program

WEEK 2

• Understanding advertising copy, messaging and how it aligns with buyer mindsets.
• Setup of Image-Based Conversion Ads and development of your 3 main lead generation campaigns.
• Setup of your high-impact, low cost retargeting lead generation campaigns.
• Setup and development of your budget distribution strategy.
• Setup of your unique reach campaigns and retargeting.
• Setup of audience segmentation and Green Light Distribution.
• Launch of your first Facebook Ads.

WEEK 3

• First level optimization and assessment of advertising.
• Budget distribution for lanes.
• Planning and development of your Advertising Pyramid.
• Development and launching of Lead Ads and Video Ads based on real-time market feedback.
• Audience segmenting, analysis and optimization Q&A #1.

WEEK 4

• Deeper analysis and data action.
• Development of audience and Awareness Ads.
• Launch of Advertising Pyramid.
• Development of Like Campaigns for higher-engagement.
• Development of Page Post Engagement Campaigns, allowing you to create more attention and awareness with your audience.
• Development of Video View Campaigns, allowing you to be omnipresent with your audience.
• Creative types deep dive, allowing you to use types that make the most sense for your brand.
• Brand voice and using Open Looping and storytelling.
• Deeper optimization and audience split testing.

WEEK 5

• Profitability and ROI time periods.
• Sale Ads using images, canvas, video and pre-selling.
• Campaign optimization, and duplication.
• Budget scaling and advanced tactics.

WEEK 6

• Advanced retargeting and Micro-Targeting.
• Budget Cycling and Funnel Stacking.
• Audience Cycling.
• Final overview.

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