Sean D’Souza – The Sales Page/Copywriting Home Study Course
How to create a system that not only converts once, but keeps clients coming back repeatedly.
Presenting: The Copywriting Home Study Course
The Copywriting Live Course where you learn exactly what causes customers to buy.
But it’s not just another blah-blah seminar. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.
And this factor of Copywriting invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.
Most businesses concentrate on attraction.
Yet, it’s consumption that creates the most profit, both in the short term as well as the long term. Learning how to use technology and psychology to create the trio of attraction, conversion and consumption in repeating cycles is what will get you an unending stream of clients, as well a steadily increasing profit.
The reason why business strategies fail is because of a lack of understanding of the trio called attraction, conversion and consumption.
Consumption is really simple to understand. It’s about ‘eating’ what you’ve ordered. So if you are ‘attracted’ to a restaurant, ‘conversion’ takes place when you order a meal. But ‘consumption’ doesn’t kick in, till you actually eat the meal. And in business, many customers may order a meal, but never eat it (e.g. don’t you have books you’ve bought but never read?)
In order for clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ on a regular basis, you need to have a powerful strategy in place.
A strategy that guarantees the return of the customer. That will not only get the customer back, but over time, the customer will buy more from you, and buy at higher prices. But how do you create a system that’s simple, elegant as well as effective?
The Copywriting Course Is Engineered To Do The Following:
You learn exactly what causes customers to buy. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.
And this factor of Attversumption invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.
- Improve your persuasiveness.
- Reduce the frustration of never getting past the first line.
- Create a strategy that is so captivating that customers buy from you (in good times and in bad).
How does the copywriting home study help?
Good question.
The Attversumption MasterClass HomeStudy teaches you the foundation; the bedrock of what makes a great attraction, conversion and consumption strategy tick. You’ll learn the simple, yet extremely powerful secret that goes back thousands of years, which enables you to turn your business into a virtual magnet. Without this strategy, most products and services struggle to succeed, simply because they fail to rollout the sequence. The magic is not in the ‘single moment’, it’s in the sequence.
What’s amazing is that you can take this understanding of the sequence, and once you put the ingredients together, you start moving up into the realm of top strategists.
Me, a strategist? You must be joking!
Most of the top marketing strategists in the world didn’t start out writing that way. Because strategy is over-hyped. It’s made out to be this deep, magical skill, when in fact it’s not. If you want to market your business, you’ll need to know what causes customers to buy.
The essence of this training is in the understanding of what’s happening in the customer’s brain. Once you understand these core factors, and how they’re placed in a page, or an ad, or in a strategy, you’ll never be the same again. Why? Because you’ll have learned that this so-called-witchcraft is really a matter of understanding.
And the home study is specifically designed to make sure you not only absorb the information, but also get immense confidence.
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