Sean McCabe – Supercharge Your Writing

Write with purpose and start making sales. Learn to write copy that sells, master the art of advancing people on the buyer’s journey, and move people to buying with your words.

Understand how to position your product or service as the obvious solution and DOMINATE. No more competing. Supercharge Your Writing will change the way you think about writing and sales forever.

What You’ll Learn In Supercharge Your Writing

5 Video Lessons

• How to Make More Sales
• Finding Purpose for Your Writing
• You Don’t Need a Large Audience
• Making a Connection Between Writing and Sales
• The Right Words at the Right Time for the Right People
• Positioning Your Product or Service as the Obvious Solution

4 Video Lessons

• Turning Features Into Benefits
• How to Market Yourself Without Feeling Awkward
• Narrowing Your Focus
• Positioning Yourself as the Obvious Solution
• Getting Lifelong Customers Who Buy Again and Again

4 Video Lessons

• Defining Your Customer Avatar
• Selling to the Same Person at Different Levels
• Make Competitors Irrelevant
• Serving Customers for Life
• The Buyer’s Journey

8 Video Lessons

• Understanding the Stages of the Buyer’s Journey
• How to Get People to Advance Stages
• Getting People to Notice You
• Getting People to Start Consuming Your Content
• Getting People to Apply Your Material and Receive Value
• Priming People to Buy
• Getting People to Make a Purchase
• The Stage Most People Forget That Brings TONS of Revenue
• Developing a Content Strategy

4 Video Lessons

• Content Marketing vs. Copywriting
• Mapping Content to Stages of the Buyer’s Journey
• Mastering the Art of Repurposing Content
• Minimum Viable Content Strategy
• Reading Minds With Your Content

4 Video Lessons

• How to Read Minds
• Using the Right Language
• 5 Places to Conduct Your Research
• The Perfect Welcome Email
• Building a Writing Habit

5 Video Lessons

• Early Wake Daily Write
• Hyper Focus by Creating Associations
• 1,000 Words a Day
• Eliminating Writer’s Block
• Speeding Up Your Writing
• Creating an Editorial Calendar

4 Video Lessons

• An Editorial Calendar That’s More Than a Schedule
• Making an Editorial Calendar for Weekly Output
• Staying Top of Mind With High-Frequency Output
• Selling Strategically With an Editorial Calendar
• Writing Effective Headlines

4 Video Lessons

• The Importance of a Good Headline
• Why “Clickbait” Isn’t Always Bad
• Killer Headline Formula
• Why Your Headline Should Filter People Out
• Skimmability and Writing for Short Attention Spans

4 Video Lessons

• How to Write for Internet Readers and Keep Their Attention
• Writing That Sells Isn’t Always Proper
• You’re Bolding the Wrong Things
• The Hidden Story Your Copy Needs to Tell
• Copywriting That Sells

6 Video Lessons

• The Purpose of Copywriting
• Crafting a Powerful Value Proposition
• Defining the Problem Better Than the Prospect
• Don’t Make Copywriting Do Too Much of the Work
• How to Sell in Every Piece of Content
• The Two Words You Should Never Use
• Landing Pages That Convert

8 Video Lessons

• Your Landing Page Video
• Smart Packaging
• Powerful FAQ
• Getting and Displaying Good Testimonials
• Positioning and Price Anchoring
• Signup Forms and Lead Magnets
• Creating Scarcity and Urgency
• Landing Page Critiques
• Using Open Loops to Get Readers Addicted

4 Video Lessons

• Understanding Open Loops
• Nested Open Loops
• How to Use Open Loops Without Frustrating Your Readers
• The Magic of Pulling Instead of Pushing
• Tips for Editing Your Own Writing

4 Video Lessons

• The Wrong Time to Edit
• Spotting Errors You Didn’t See Before
• Improving the Flow by Utilizing Your Hybrid Voice
• Editing Tips

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