Wes Evans – Video Ad Mini-Course

Description of Video Ad Mini-Course

A crash-course in writing, shooting, and editing a video ad!

Your Instructor

Wes EvansWes Evans

Hi, I’m an Austin-based filmmaker for Icarus Burning Productions. With clients including The University of Texas, Tastemade, Livestrong.com, eHow, smaller local businesses, and more, I’ve learned a lot from the wide variety of styles that each project required. Throw in short films, music videos, animations, and other passion projects and I have racked up a fun amount of knowhow that I’m thrilled to help others learn!

Get immediately download Wes Evans – Video Ad Mini-Course

So, stick around and let’s figure out how to make your project go from “thing I want to do” to “thing I did”.

Course Curriculum

Intro & Overview

• Let’s do something cool. (2:48)

Writing the script

• Write the script (template included)

Setting up gear, phone apps, and camera settings

• Gear List
• iPhone Camera App Walkthrough (8:00)
• Android Camera App Walkthrough (4:43)
• Setting up your Tripod, Smartphone Camera, and Rode SmartLav+ (4:13)
• Setting up your LED Light & Umbrella (5:22)

Finding your frame!

• Daylight Scouting (23:03)
• Nighttime Scouting (9:23)
• Cleaning up your frame (15:44)
• Final Setup (1:11)

Record! (And performance tips)

• Recording Tips! (Focus, clothing choices, mic placement, eye contact, and more.) (14:24)
• Performance (7:38)

Editing

• Android: Transferring video (1:50)
• iPhone: Transferring video (1:24)
• Editing in Camtasia (12:48)

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